Tupac coachella hologram

The Tupac Shakur Hologram amazed 90,000 festival-goers at Coachella and advanced holographic technology as a new experiential marketing and entertainment vehicle.

Creative Event Production

The process used to create the Tupac Hologram visual-effect took several weeks to produce as there were no pre-existing high-resolution assets of the artist since his life and career were cut short.


By designing physical characteristics and movements with computer-generated imagery based on previous performances captured before the rapper’s death, the Hologram of Tupac Shakur was produced. Using advanced audio-visual technology the team was able to mix in fresh vocals, as well, such as his opening address…

Tupac Projection

With content in the can, the team then employed holographic technology to project the illusion of a life-sized Mr. Shakur on stage and through coordinated choreography the Tupac Hologram was able to interact and perform alongside hip-hop artist Snoop Dogg, sending Coachella into an emotional frenzy.


 The performance went viral: the hashtag #tupachologram was among the top-ten tweeted topics for three weeks, Google reported more than 18 million searches for ‘Tupac Hologram’, and 15 million views on YouTube within the first 48 hours. Even with such intense media and fan focus on the festival, the sheer impact of the Tupac Hologram was unprecedented.


For Tupac’s estate, sales rocketed with more than 33,000 downloads of the rapper’s top two singles and subsequent album sales increased by more than 500%. The Tupac Hologram proved utterly game-changing, year-defining, and reminded the world that he was still one of the most popular and respected artists, even after death.


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